About Curafto

In the Indian pharmaceutical industry, there's no shortage of new ideas, complex strategies, and buzzwords imported from around the globe. But there's often a disconnect between the plan on a PowerPoint slide and the reality on the ground, in the doctor's chamber, in the chemist's shop, and in the day-to-day life of a medical representative.

Curafto was founded to close that gap.

We are not just another creative or marketing agency. We are a strategy partner built on a foundation of deep, first-hand experience in the Indian pharma landscape. We believe that the most effective strategies are not imported; they are born from a genuine understanding of the local ecosystem, the culture of our healthcare professionals, and the unique challenges our reps face every single day.